About Us

You don’t need to spend years fishing in the far north of Western Australia to uncover a deep love for catching big fish… but in some cases, it certainly helps. With different species harbouring different preferences, there will always be those tried-and-true methods and old-school tips that have you hooked. But with a variety of new techniques, lures and other equipment on the horizon, the process of finding the ones that suit you best can be a lot to tackle.

And so, LuredbyLenny was born...

Created to bring you quality products, direct to you from the manufacturer. Our mission is to spread the joy of a good day on the water, with our team working hard to source the very best and latest products from around the globe.

With an intense passion for fishing, we are forever trialling new lures and tackle, and testing their performance under all conditions to ensure superior quality and durability.